Hyatt Hotels Corporation has officially introduced the Hyatt Select brand in China through a master franchise agreement with Dossen Group, facilitated by Hyatt’s subsidiary Huanyue International Holdings (Hainan) Co., Ltd.
The agreement expands Hyatt’s Essentials portfolio across the Chinese mainland and marks a strategic step in the company’s growth within the region.
The collaboration leverages Hyatt’s global hospitality expertise alongside Dossen Group’s local operational capabilities and development experience. This combination is designed to support scalable hotel development, including both new-build properties and conversions, and aims to meet the growing demand for midscale, value-driven accommodations in China.
Hyatt Select caters to travellers seeking practical and comfortable stays, emphasizing functional design, consistency, and convenience. Guests at these properties will also be able to participate in the World of Hyatt loyalty programme, which currently boasts more than 66 million members worldwide.
“Hyatt Select supports our expansion plans in China while enabling us to address diverse travel needs across the market,” said Stephen Ho, President – Greater China and Growth, Asia Pacific, Hyatt. “The Essentials portfolio is built to offer flexible development options and access to Hyatt’s commercial and distribution platforms, making it an attractive choice for hotel owners and investors alike.”
Xinhua Cheng, Founder, Chairman, and CEO of Dossen Group, highlighted that the partnership merges Hyatt’s global hospitality systems with Dossen’s deep understanding of the Chinese market and nationwide operational network. This synergy is expected to accelerate Hyatt Select’s presence and strengthen the brand’s recognition among domestic travellers.
The initiative coincides with the rapid growth of China’s upper-midscale hotel segment, where guests increasingly seek internationally recognised brands that offer reliable services and consistent experiences. Owen Xing, Executive Managing Director, Growth & Operations, Greater China, Hyatt, noted that Hyatt Select hotels are designed to deliver practical design and dependable service standards tailored to modern travellers.
Ji Hongjun, Chairman and CEO of Huanyue International Holdings (Hainan) Co., Ltd., added that the collaboration will support the long-term development of Hyatt Select in China by combining international brand standards with local market expertise, ensuring that the hotels meet both investor and guest expectations.
