The Moodie Davitt Report, a leading industry news source, has announced its support for The Estée Lauder Companies’ (ELC) annual Breast Cancer Campaign.
To show solidarity, the publication has changed the color scheme of its website. Its homepage and other platforms are now displayed in a vibrant pink. This visual change underscores the news outlet’s backing of the campaign, now in its 33rd year.
This year’s initiative carries the theme “Beautifully United to Help End Breast Cancer.” The campaign is one of the world’s most recognized corporate social responsibility programs.
The Estée Lauder Companies’ Breast Cancer Campaign was founded in 1992 by Evelyn H. Lauder. She also introduced the iconic Pink Ribbon. It remains the company’s largest social impact program.
To date, the campaign and its related charitable foundation have directed significant funds toward the cause. They have contributed more than $144 million globally. This money supports education, medical services, and vital research. Over $114 million of that total has been granted to the Breast Cancer Research Foundation.
The campaign’s mission is to unite people worldwide. The goal is to work toward a future free from breast cancer.
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