Health-tech brand Traya, known for its science-backed approach to hair loss, has announced its third collaboration with actor Rajkummar Rao. The partnership underscores the brand’s mission to highlight that “internal health is the foundation of sustainable hair regrowth.”
The latest campaign film delivers a key message: hair loss is an internal issue that cannot be permanently resolved through superficial solutions. Even hair transplants, Traya emphasizes, are not effective unless the root cause of hair loss is addressed.
The ad follows a man celebrating his recent hair transplant, only to be interrupted by Rajkummar Rao, who cautions, “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.” The message aims to dispel common misconceptions about hair transplants and redirect attention to the underlying causes of hair fall.
Speaking about the campaign, Rajkummar Rao said, “I love collaborating with Traya. The insights they bring and the myths they challenge through their ads are amazing. I enjoy working with brands that add real value to people’s lives, and Traya embodies that philosophy. I’m glad to be part of a campaign that brings clarity and honesty to something so personal.”
Saloni Anand, Co-founder of Traya, added, “Traya has been leading conversations around hair loss by focusing on internal health. This campaign reinforces that sustainable results come from addressing the root causes, not quick fixes or hair transplants. Having Rajkummar join us again helps bring our hair health narrative to life. Our shared values make this collaboration relatable and effective.”
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