New York-based IDEO Skincare is a luxury brand that combines neuroscience with dermatology to fight skin aging. The company was co-founded by Andrew Shemin and Dr. John Blass, a Nobel-nominated neurochemist known for his groundbreaking research on Alzheimer’s disease.
Dr. Blass originally developed a formula called the R- G- M Complex to rejuvenate brain cells by boosting mitochondrial metabolism. Inspired by his wife’s stubborn surgical scar, he adapted this formula into a topical treatment, the R- M- A Complex™, replacing glucose with antioxidants to target skin cells.
When applied, the scar healed within weeks, proving that skin cells could be taught to “remember” their youthful functions.
Andrew Shemin, a friend of the Blass family, experienced the effects firsthand and committed to bringing this discovery to a wider audience. He helped build IDEO into a luxury skincare brand that reflects decades of research in longevity science.
The brand focuses on improving cellular energy efficiency and reducing oxidative stress to rejuvenate skin at a cellular level, aligning with the latest trends in anti-aging research.
IDEO’s hero product, the Skin Memory Serum, priced at $135, is available online and through select retailers like Amazon and Thompson Chemists.
The brand emphasizes clean, paraben-free ingredients and does not test on animals. IDEO products have been laboratory tested to meet international standards, ensuring safety for all skin types.
The story behind IDEO Skincare is a rare blend of scientific innovation and personal inspiration. It highlights how advances in brain health research can translate into revolutionary skincare solutions.
IDEO aims not only to restore youthful skin but also to explore treatments for scars, burns, and stretch marks, continuing Dr. Blass’s mission to benefit all people through science.
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