Aveda, the pioneering plant-powered beauty brand since 1978, has unveiled Advanced Botanical Kinetics, a high-performance skincare collection designed to deeply hydrate, combat visible collagen loss, and “awaken skin’s natural energy.” The new line harnesses three breakthrough technologies—Phytotech vegan collagen, a vegan peptide complex, and Kinetic Energy Infusion—to deliver noticeable plumping, firmness, and radiance.
While Aveda has long been synonymous with haircare, the brand has increasingly focused on skincare over the past six years. David Hutchinson, Senior Vice President of Global Marketing, emphasizes, “Aveda has always been a lifestyle brand rooted in holistic beauty and well-being. Today, our offerings include hair care, skin care, body care, aroma, and salon treatments available exclusively in Aveda salons worldwide. Over the past six years, we have developed the next generation of high-performance, plant-powered skincare, providing consumers with a regimen that is both effective and deeply rooted in nature.”
Hutchinson adds that the company applies the same philosophy across all product categories: “Our goal is to create products of the highest efficacy, powered by nature—without compromise. The rigor we bring to hair care—combining breakthrough technology with naturally derived ingredients, delivering clinically proven results and aligned with our mission of care—has now been applied to the Advanced Botanical Kinetics collection. As with all Aveda products, it is 100-percent vegan and cruelty-free.”
Phytotech vegan collagen sits at the core of the collection. Derived from vertically farmed plant leaves in Spain, this innovative ingredient uses advanced phytotechnology to produce bioidentical collagen fragments. These fragments help skin appear smoother and more hydrated while supporting Aveda’s commitment to sustainable, vegan innovation.
Complementing the collagen is a vegan peptide complex, formulated to target fine lines and wrinkles while restoring firmness and vitality. The Kinetic Energy Infusion, a blend of energizing ferment, niacinamide, and caffeine, boosts skin’s natural kinetic flow, enhancing radiance and moisture retention.
The Advanced Botanical Kinetics collection features a cleanser, essence lotion, serum, and two moisturizers tailored to different hydration needs. The line is 96-percent naturally derived, 100-percent vegan, Leaping Bunny approved, dermatologist-tested, safe for sensitive skin, and free of silicones and synthetic colorants.
With Advanced Botanical Kinetics, Aveda brings its signature plant-powered approach from haircare to skincare, offering consumers a regimen that merges scientific innovation with sustainable beauty.
