Dove has unveiled its first Women’s Wellness Range, a collection of personal care products specifically designed to address the skin and hormonal health changes women face during perimenopause and menopause. This health-focused launch is available exclusively on Amazon in the United States.
Developed in close collaboration with OB/GYNs, menopause specialists, and dermatologists, the range aims to serve the often-overlooked health and wellness needs of women over 45. According to Dove, 43% of women in this age group are actively seeking products that support their evolving skin and intimate care needs.
The new line includes four targeted products:
Glycolic Serum Wash: Helps exfoliate and combat hormonal sweat odor.
Cleansing Oil: Moisturizes and soothes dry, itchy skin caused by hormonal changes.
Whole Body Wash: A gentle, pH-balanced cleanser for vulvar skin.
Ultra Gentle Balm: A moisturizer to relieve vulvovaginal dryness, affecting 70% of women over 50.
Dr. Jessica Shepherd, an OB/GYN who contributed to the development, highlighted the importance of open conversations around women’s health. “Women are often conditioned to remain silent about their discomfort,” she said. “But that’s beginning to change.”
Unilever’s Senior R&D Director Ellen Shepard noted the science behind the formulations. “By applying Unilever’s expertise in sweat, odor, and microbiome science, we’re offering advanced, personalized care for women’s evolving health needs.”
This launch comes amid a growing market for sexual and intimate wellness products, projected to hit $2.5 billion in the U.S. by 2029. Dove’s new range marks a significant health-forward step in addressing the underserved needs of menopausal women.
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