Kia has rolled out the second phase of its marketing campaign for the all-new 2027 Telluride, spotlighting the SUV’s newly introduced turbo-hybrid powertrain and enhanced practicality. The latest iteration of the three-row SUV also marks a milestone as the first hybrid vehicle to be assembled in the state of Georgia.
The campaign’s centerpiece, a short film titled “Sea Lion,” follows a family road trip inspired by a child’s dream. Traveling in the spacious second row of the Telluride Turbo-Hybrid, the family journeys across varied landscapes before reaching a coastal destination where sea lions bask in the sun. In a touching moment, the child places a stuffed toy beside a real sea lion, which approaches and interacts with it, underscoring the campaign’s focus on emotional storytelling and family-oriented experiences.
Kia says the campaign is designed to emphasize how the Telluride Turbo-Hybrid integrates into everyday life while offering extended driving capability. According to Russell Wager, Vice President of Marketing at Kia America, the new model delivers up to 637 miles of total range on the EX front-wheel-drive trim, alongside improved interior space, bold styling, and the versatility that has defined the Telluride lineup.
The second-generation Telluride features increased overall length, expanded cargo capacity, and a more refined cabin with materials and amenities typically found in higher-end SUVs. In addition to a standard turbocharged engine, the newly available hybrid variant produces up to 329 horsepower and achieves an EPA-estimated 35 mpg combined in EX FWD form.
Technology and convenience upgrades are also central to the new model. Standard wireless Apple CarPlay and Android Auto are included across all trims, while available features such as full LED ground lighting and a Ground View Monitor—exclusive to the X-Pro trim—enhance usability and off-road awareness.
Kia’s 360-degree campaign spans television, connected TV, digital platforms, social media, out-of-home advertising, and owner channels. It follows the earlier “Horse Herder” spot and includes a mix of 30- and 60-second broadcast ads, along with shorter cuts highlighting key features such as the hybrid powertrain, X-Pro design elements, increased 9.1-inch ground clearance, and available front recovery hooks.
The 2027 Kia Telluride is offered in LX, S, EX, SX, and SX-Prestige trims, as well as the rugged X-Line and X-Pro variants. The standard models are already arriving in showrooms, with the Telluride Turbo-Hybrid expected to follow in the coming weeks.
