Pepsi has joined forces with the sunscreen brand Vacation to launch a unique Wild Cherry Pepsi-flavored lip gel, bringing a retro twist to lip care and nostalgia to fans of the classic soda. The product features bright fuchsia packaging reminiscent of the cherry cola’s origins in the 1980s, appealing to those who enjoy both bold colors and throwback designs.
The lip gel is formulated with SPF 30 for sun protection and is lightly tinted with a vibrant pink shade. Although the tint may appear bold in the tube, it applies quite sheer, making it suitable for people who prefer a more subtle look. The collaboration promises the authentic taste of Wild Cherry Pepsi, delivering warm spices and caramel notes typical of the iconic drink, along with a fruity aroma.
Upon application, the distinctive cherry cola flavor is immediately noticeable, evoking memories of childhood for many users. However, reviewers have pointed out that the sunscreen taste tends to dominate and linger after some time. This lingering taste has been described as somewhat chemical and may not suit everyone, despite the importance of sun protection.
The packaging design is firmly rooted in Vacation’s branding style, with its colorful, retro feel and playful hint at the soda’s history. The product is seen as a fun way to experience classic flavors without opening a can of cola, making it an interesting summer accessory for those spending time outdoors.
While the Wild Cherry Pepsi lip gel is praised for its novelty and nostalgic flavor, some users suggest it is best saved for trips to the beach or outdoor events. For everyday use, traditional lip balms may be more suitable, especially for those who are sensitive to strong flavor aftertastes. The launch demonstrates a wider trend of limited-edition collaborations and creative flavors in the lip balm market.
