Hair loss affects millions worldwide and can stem from stress, hormonal changes, or medical conditions. While common, it remains a source of concern for many. According to Spate’s Popularity Index, the fastest-growing trends in hair care today are hair shedding and the use of hair growth sprays, reflecting heightened consumer interest in understanding and addressing hair loss.
Hair Shedding: A Natural Yet Growing Concern
Although often alarming, hair shedding is a normal part of the hair growth cycle. Most people lose between 50 and 150 hairs daily. Excessive shedding, however, may result from genetics, hormonal shifts, medical conditions, or certain medications. Interest in hair shedding has grown by 105.6% year-over-year across digital platforms. TikTok leads this surge, with a staggering 643.5% increase in engagement, while Instagram follows at 284.0% and search interest rises 27.1%. Google currently holds a 52.6% Popularity Share for this trend.
Analysts report that hair shedding receives an average of 49,600 monthly searches on Google and 19.3 million weekly views on TikTok. Consumers primarily search for guidance and solutions, frequently querying “stop,” “how to,” and “why” in relation to hair loss. Related concerns, such as hair breakage, also see notable attention, with 1,300 average monthly searches. On TikTok, hashtags like #hairloss (974,800 weekly views), #hairgrowth (433,800), and #hairthinning (142,200) indicate widespread anxiety over thinning and regrowth.
Paid content is a significant driver in this space, accounting for 42.4% of views, suggesting consumers are receptive to educational, brand-led messaging. Ingredient-focused posts perform particularly well, including #rosemaryoil (115,000 weekly views), #rosemarywater (103,100), #pumpkinseedoil (110,600), and #aloevera (86,300). Affordability remains a key factor, with hashtags like #walmartfinds highlighting consumer interest in accessible products.
Hair Growth Sprays: The Fastest-Growing Solution Trend
Hair growth sprays are emerging as a popular solution for managing hair shedding. Across platforms, interest in these products has surged by 286.6% compared to last year, with TikTok experiencing a dramatic increase of over 1,000%. Instagram growth reached 385.4%, and search interest rose 70.7%, led by Keranique in consumer searches. TikTok dominates this trend with a 56.3% Popularity Share.
Hair growth sprays currently receive 2,800 monthly searches on Google and 172,500 average weekly views on TikTok. Consumers focus on benefits and convenience, searching for regrowth (460 monthly searches), treatments (410), and leave-in formats (100). Popular plant-based ingredients like rosemary and rosemary water continue to drive engagement.
Brands leading the conversation include Keranique and Moerie. TikTok content is heavily paid-driven, with 68.7% of views coming from sponsored posts. Related hashtags like #ad and #tiktokshopblackfriday indicate that while brand presence is strong, organic awareness is still growing. Engagement is highest when posts focus on ingredients, with #rosemarywater (57,000 weekly views) and #rosemaryforhair (10,600) performing well. Consumers also seek educational and progress-oriented content, evident in hashtags like #hairgrowthtips (28,600 weekly views) and #hairgrowthjourney (5,700).
Analysts advise that brands partnering with content creators to document real routines and visible results can effectively build trust and capitalize on the community-driven nature of these hair care trends.
