Divi, the Growth Care™ hair wellness brand founded by influencer and entrepreneur Dani Austin, has announced the launch of its new Hair Growth Vitamins, marking the company’s first step into daily supplements and expanding its holistic approach to hair health. The release builds on Divi’s reputation for championing scalp-first routines and reframing the hair growth conversation long before the topic became mainstream.
The new supplement is designed to support an active hair growth cycle in as little as three weeks, positioning it as a natural extension of Divi’s mission to promote stronger, healthier hair through simple, science-backed rituals that work from the inside out.
Divi Hair Growth Vitamins aim to address common pain points in the supplement market by delivering a streamlined formula of five targeted, results-driven ingredients in just two easy-to-swallow tablets per day. This contrasts with traditional hair supplements that often require four or more pills. Known for redefining scalp health with its award-winning Scalp Serum, Divi is now broadening the discussion around how hair actually grows, acknowledging that while scalp health is essential, factors such as hormones, stress, nutrition, lifestyle, and aging also play a critical role.
“With the introduction of Hair Growth Vitamins, we’re addressing these factors together,” said Dani Austin, Founder of Divi. “Hair care goes beyond wash, treatment, and styling. It’s influenced by what’s happening inside your body every day. We wanted to create a hair vitamin that felt thoughtful, easy, and attainable—something women can actually stick with, no matter what stage of life they’re in.”
The vitamins are formulated to support women experiencing a range of hair growth challenges, including hormonal fluctuations related to perimenopause, menopause, and postpartum changes; stress-related shedding; nutritional gaps; rapid weight loss; age-related thinning; and environmental stressors. The goal is to help strengthen hair and improve long-term resilience.
As part of this evolution, Divi will introduce the Daily Growth Care™ System on February 23, pairing the internal support of Hair Growth Vitamins with the external benefits of the brand’s Scalp Serum. Together, the system is designed to promote the conditions needed for stronger, fuller-looking hair over time, shifting the focus from quick fixes to long-term hair wellness.
What began as a single hero scalp-health product has now grown into a complete Growth Care™ platform built for women navigating thinning, shedding, breakage, and changing hair through every season of life. Divi says it remains committed to making hair care simpler, more effective, and grounded in real results.
Founded in 2021, Divi was inspired by Dani Austin’s personal hair loss journey and was created to support women at every stage of hair change. The brand develops science-backed formulas that address both internal and external factors affecting hair health over time. Its product lineup now includes Hair Growth Vitamins, the award-winning Scalp Serum, Dry Shampoo, and Shampoo and Conditioner collections, all designed to work as part of a consistent daily routine.
