While the holidays are typically associated with family gatherings and celebrations, for plastic surgeons, it’s the busiest time of the year. Many patients rush to use remaining insurance benefits or take time off work before the new year.
“This is my busiest time of year by far. Typically, we see an overall 22% increase,” said Dr. Rachel Mason of La Femme Plastic Surgery in Las Vegas. “I perform a lot of larger procedures, such as breast reductions, breast lifts, tummy tucks, and full-body liposuction.”
Victoria Fargusson is among those choosing surgery during the holiday season.
“My deductibles have all been met, which lowers my out-of-pocket costs. I also have more time off,” she said.
Procedures covered by insurance are usually reconstructive rather than purely cosmetic. For instance, patients who have had a double mastectomy following breast cancer may qualify for reconstructive breast surgery. Even rhinoplasty can be covered if it corrects breathing issues.
Fargusson, who has been on a weight-loss journey, sees surgery as the final step toward achieving her body goals.
“I just want my skin tight in the areas where I lost weight,” she said. “I look forward to being comfortable in my skin without worrying about what pictures I post.”
Though this is her first cosmetic procedure, her experience as a nurse has given her confidence.
Dr. Mason noted that plastic surgery trends have changed significantly over the past decade, driven in part by social media.
“People are more critical of their selfies and compare themselves to others,” she said. “Patients are also more open about surgeries now, whereas it used to be taboo.”
While the majority of Dr. Mason’s clients are middle-aged, she said younger patients are increasingly seeking procedures.
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