Modibodi, the pioneering UK brand behind leak-proof period underwear, has formed a groundbreaking partnership with West Ham United Women’s football team, making history as the first period-proof underwear brand to appear on players’ kits in women’s football.
This collaboration aims to remove long-standing barriers around women’s health in sport by enabling athletes to compete confidently without fear of period-related discomfort or stigma.
The partnership features Modibodi branding on the back of West Ham’s shorts during major competitions in the Barclays Women’s Super League, along with a special campaign starring key players such as Princess Ademiluyi, Viviane Asseyi, and Verena Hanshaw.
It includes a limited edition collection of period-proof underwear designed in West Ham’s club colors, co-created with input from the players.
Kerry Cusack, Executive Director at Modibodi, stated that the alliance is a bold step toward a future where female athletes are no longer sidelined by their bodies, emphasizing that “your body is not a barrier.” This collaboration extends beyond the pitch, striving to break taboos and inspire confidence, courage, and pride in women and girls every day of the month.
Complementing this initiative, West Ham United has also been recognized off the field for its commitment to women’s health by becoming the first Premier League club awarded the Menopause Friendly Accreditation.
This accolade highlights the club’s inclusive workplace practices supporting menopause awareness and equality, reinforcing its leadership role in promoting female health wellbeing within sport and its community.
Together, these initiatives by West Ham and Modibodi represent a significant cultural shift towards prioritizing women’s health in football, from menstrual care innovations to menopause support, setting new standards for the sports industry and beyond.
To explore the collaboration and shop the exclusive Modibodi x West Ham collection, visit Modibodi’s official site.
This partnership marks a significant advancement in addressing women’s health in athletics, demonstrating how sport can be a place of empowerment rather than limitation.
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