GPI Holding has solidified its position as a leader in Georgia’s travel insurance market, capturing 30% market share and collecting GEL 4.7 million in premiums in 2025, according to data released by the State Insurance Supervision Service of Georgia.
The company’s market dominance is largely driven by its strong presence in mandatory travel insurance for inbound tourists, a segment that has seen significant investment in digital infrastructure to simplify policy purchase and enhance accessibility for international visitors.
GPI Holding’s fully digital platform allows tourists to purchase travel insurance quickly and conveniently, whether online directly by the customer or through a network of partner travel agencies, tour operators, and hospitality providers, seamlessly integrated into the booking journey. This approach ensures a frictionless purchasing experience and supports thousands of international visitors from across the globe.
Beyond technology, the company has built one of Georgia’s most extensive tourism partner networks, collaborating with travel agencies, tour operators, and affiliated organisations nationwide. These partnerships enable multi-channel customer engagement and contribute to GPI Holding’s reputation for reliable service.
“We have focused on process simplification, competitive coverage limits, and a streamlined claims process to meet the evolving needs of international travellers,” said a company spokesperson. “Our market-leading position reflects not just our digital capabilities but also the trust we have earned from tourists and industry partners alike.”
GPI Holding also plays an active role in supporting Georgia’s tourism sector, working alongside industry stakeholders to ensure international visitors have access to high-quality, reliable insurance coverage throughout their stay.
The company’s success highlights the growing importance of travel insurance in Georgia’s expanding tourism industry, and positions GPI Holding as the preferred provider for visitors seeking comprehensive, convenient coverage in the country.
