Cheryl, once a regular presence on screens and social media, has largely kept her personal life private in recent months. This week, the 42-year-old singer and mum-of-one returned from a three-month social media hiatus to give fans a rare glimpse at her skincare routine. In a new Instagram clip, Cheryl appeared makeup-free, applying Nivea’s Cellular Epigenetics Age Rewind Face Serum, priced at £34 but currently available for £17.49.
The serum, which Cheryl has been using twice daily, is credited with helping maintain her youthful complexion. Nivea’s Age Rewind formula, developed over 15 years, features the key ingredient epicelline, clinically proven to “rewind” cellular skin age in as little as two weeks by encouraging older cells to behave like younger ones. The serum targets ten common signs of aging, from fine lines and wrinkles to reduced firmness, elasticity, and moisture.
In Nivea’s trials, 93% of users reported plumper-looking skin after just one week, with all participants noting a more youthful appearance after four weeks. Cheryl, who partnered with Nivea for the launch, described the product as “trust in a bottle,” highlighting its role in her long-standing skincare routine.
“My skincare routine has gone through every phase, from chasing trends to finally figuring out what really works,” she said. “This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.”
Fans and reviewers have praised the serum’s lightweight texture and fast absorption. One called it “magic in a bottle,” adding that it reversed early signs of aging and improved skin hydration. Others highlighted its suitability as a base for makeup and its overall impact on plumping and smoothing the skin.
While a few users noted the serum’s scent wasn’t particularly pleasant, the overwhelmingly positive feedback from over 800 reviewers underscores its effectiveness and accessibility as an anti-aging solution.
Nivea’s Age Rewind Serum continues to bridge advanced skin science with approachable, everyday skincare, making it a favorite among Boots shoppers and Cheryl alike.
