Create Wellness, a leading modern creatine brand, has announced the nationwide launch of its bestselling creatine monohydrate gummies at Target stores across the U.S. as well as online at Target.com. This milestone aligns with increasing consumer demand for convenient, tasty, and accessible formats of creatine supplements, expanding beyond traditional powders. Create Wellness aims to make creatine supplementation easy and enjoyable for both newcomers and seasoned users.
Since its founding in 2022 by Dan and Sienna McCormick, Create Wellness has experienced explosive growth, selling over 100 million gummies to date and projecting 3-4 times growth in 2025 alone. The brand’s mission is to make creatine’s well-studied benefits—such as enhanced strength, muscle recovery, cognitive function, and energy—available to a broad audience in a convenient gummy format.
Each Create gummy delivers 1.5 grams of Creapure® creatine monohydrate, a highly purified and researched form of creatine. The product is vegan, non-GMO, NSF Certified for Sport™, and backed by third-party testing to ensure quality and safety.
Create Wellness’s move into Target marks their largest retail expansion to date, offering three core flavors: Orange, Blue Raspberry, and Sour Green Apple. The brand’s consumer base is evenly split between long-time creatine users switching to gummies for convenience and newcomers introduced to creatine through this accessible format.
The rising popularity of creatine gummies reflects broader market trends. The global creatine gummies market was valued at $45.1 million in 2024 and is projected to reach $168.2 million by 2032, growing at a rapid 18.7% compound annual growth rate.
North America leads this growth due to its large fitness culture, widespread awareness of creatine’s benefits, and robust distribution networks. The Asia-Pacific region is also expected to see accelerated growth driven by increasing health awareness and fitness trends.
Creatine gummies offer the same scientifically validated benefits as traditional powders, including increased phosphocreatine stores that help rapidly regenerate ATP—the primary energy source during high-intensity exercise. This translates to improved strength, power, muscle mass, and faster recovery. Research and user testimonials confirm that gummies provide equivalent effectiveness to powders when dosed correctly, with the added advantage of convenience, portability, and pleasant taste.
In addition to performance and muscle-building benefits, creatine is also being studied for cognitive advantages such as enhanced mental clarity and reducing symptoms of depression when combined with other therapies. This growing body of evidence is contributing to creatine’s popularity beyond athletes, appealing to students, professionals, and older adults seeking brain and body wellness.
Overall, Create Wellness’s introduction of creatine gummies to Target’s nationwide customer base signifies a key step toward mainstreaming creatine supplementation. The gummy format removes traditional barriers of powder dosing and taste, supporting consistent daily use and accessibility for a wide audience.
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