Midi Health, the fastest-growing virtual clinic specializing in midlife women’s health, announced today the launch of its debut supplement line, offering targeted natural solutions to address key midlife wellness concerns such as cognitive support, stress relief, metabolic health, and weight management.
This expansion strengthens the brand’s commitment to delivering comprehensive, evidence-based care tailored to women’s changing biological needs during midlife. Developed using data from over 200,000 Midi patients, the supplements aim to fill a critical gap in the market by delivering tangible results for women navigating perimenopause, menopause, and beyond—an area where most supplements fall short.
For women aged 35 to 65, the supplement market can be overwhelming, with thousands of products available but few formulated to address their unique hormonal and physiological shifts. Concerns about efficacy, proper dosage, and safety often leave this demographic frustrated and uncertain.
Midi Health’s initial supplement collection—Daily Cortisol Support, Daily Fiber+, and Daily Brain Boost—directly addresses this gap. Developed by women’s health clinicians and rooted in rigorous research, each formula leverages insights from thousands of patient interactions to align with the body’s changes during midlife hormonal transitions.
“We know midlife women are actively seeking ways to thrive, but they’re stuck navigating a crowded supplement aisle that too often overpromises and underdelivers,” said Joanna Strober, CEO and co-founder of Midi Health.
“Our new line eliminates the guesswork. These high-quality formulas are built from the ground up using data from hundreds of thousands of patient visits, specifically targeting the unique hormonal and physiological shifts women experience. With trustworthy guidance from Midi’s team, these products help women feel strong, sharp, and like themselves again.”
What sets Midi’s supplements apart is their focus on midlife biology, using bioavailable ingredients and clinically validated dosages to ensure real outcomes. The initial offerings include:
Daily Fiber+: A gummy containing 5g of FiberSMART™ Soluble Corn Fiber, Green Banana Powder, and Chromium Picolinate to stabilize blood sugar, aid digestion, reduce cravings, and support healthy weight management.
Daily Cortisol Support: Capsules with Magnesium Glycinate, L-Theanine, KSM-66 Ashwagandha, Phosphatidylserine, and Magnolia Bark Extract to balance stress hormones, enhance calm focus, improve sleep, and boost emotional resilience.
Daily Brain Boost: Capsules featuring Methylcobalamin B12, Choline, and CoQ10 to promote mental clarity, memory, and sustained energy, tackling midlife brain fog and cognitive demands.
“We developed this line in direct response to feedback from our patients and clinicians,” noted Dr. Kathleen Jordan, Chief Medical Officer at Midi Health. “Women wanted something they could trust—not another fleeting wellness trend, but clinically thoughtful support. These supplements are science-backed and integral to our holistic approach to helping women thrive now and in the long term.”
The supplement launch follows a year of rapid growth and clinical expansion for Midi Health, which includes partnerships with major health systems and employers, insurance coverage in all 50 states, and the introduction of a longevity-focused AgeWell visit. By combining high-touch clinical care with scalable, technology-driven solutions, Midi is redefining midlife health for women.
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