Audi has confirmed that its long-anticipated electric sports car will enter production in 2027, offering clarity after earlier uncertainty surrounding the project. The announcement was made by CEO Gernot Döllner during the company’s annual conference, where he reaffirmed that development is ongoing with support from Porsche.
The project had faced doubts in recent months due to shifting regulations and broader industry challenges linked to slowing electric vehicle demand. However, Döllner dismissed speculation that the model had been canceled. He stated that the production version of the Concept C remains on track and will arrive within the next few years, now with a clearer timeline set for 2027.
The confirmation suggests that Audi will begin releasing more details about the vehicle over the coming year. Early previews, technical specifications, and design insights are expected to emerge as the automaker moves closer to production. Even if manufacturing begins late in 2027, the announcement provides a more concrete outlook for the brand’s future sports car strategy.
The Concept C is expected to play a key role in reshaping Audi’s design direction. Developed under Chief Creative Officer Massimo Frascella, the concept introduces a new visual and functional philosophy. This approach emphasizes simplicity and usability, marking a shift away from the heavily digital interiors seen in many modern vehicles.
Frascella has been vocal about reducing reliance on large digital screens. He argues that tactile controls remain essential for a positive user experience. The concept reflects this philosophy with a modestly sized center display that can retract when not in use. Physical controls, including those on the steering wheel, are also retained, signaling a return to more intuitive interaction.
In terms of styling, the Concept C blends clean lines with subtle curves, creating a restrained yet distinctive appearance. Its narrow lighting elements draw attention to the overall form, while the upright front design adds a bold visual identity. The model also features a retractable targa-style roof, which could appeal to drivers seeking a more engaging open-air experience.
The upcoming sports car is expected to sit between the now-discontinued R8 and TT in Audi’s lineup. While final specifications have not been confirmed, both rear-wheel-drive and all-wheel-drive electric configurations are being considered. The model’s name has not yet been revealed, but further details are likely to be announced as the 2027 production date approaches.
