Amazon Pay has expanded its vehicle insurance offerings, enabling millions of car and two-wheeler owners to purchase insurance directly through the Amazon app with a fully digital process and access to a nationwide cashless claims network.
The new service targets over 280 million vehicle owners in India, including more than 250 million two-wheeler users and around 30 million car owners. Customers can now compare and purchase insurance policies within minutes, streamlining a process that traditionally involved paperwork and sales calls.
The service is offered in partnership with leading insurers, including HDFC ERGO, ACKO, and ICICI Lombard, giving users the flexibility to choose from multiple policies. Additionally, policyholders can access a cashless claims network spanning more than 9,000 garages across the country.
Simplifying Vehicle Insurance Digitally
Through the Amazon app, customers can buy vehicle insurance by entering their vehicle registration number, selecting coverage options, and completing the payment entirely online. For two-wheeler policies, physical vehicle inspection is often not required, further accelerating the purchase process. Once purchased, the policy is instantly available on the customer’s Amazon orders page, allowing easy access to policy documents and details.
Reaching Smaller Cities and Tier-2, Tier-3 Markets
Amazon Pay’s insurance expansion also focuses on increasing coverage in Tier-2 and Tier-3 cities, where access to insurance products has traditionally been limited. Residents in cities such as Coimbatore, Kota, Gwalior, Jamshedpur, Jhansi, Udupi, Sambalpur, Alwar, and Bharatpur can now access the same seamless digital purchase experience and cashless claim support as metro users.
Vikas Bansal, CEO of Amazon Pay India, said the move aims to simplify insurance purchase and improve coverage across the country. “With more than 70% of India’s registered two-wheelers uninsured, we are focused on driving deeper insurance penetration into tier-2 and tier-3 cities. By partnering with trusted insurers and offering a comprehensive cashless garage network, we aim to provide a safety net for millions of road users,” he said.
Key Benefits for Users
Amazon Pay’s vehicle insurance service offers:
- Competitive premiums from multiple insurers
- Ability to compare plans before purchase
- Fully digital onboarding with minimal sales intervention
- Cashless claims at over 9,000 garages nationwide
- Instant policy issuance and digital access
- Cashback benefits via Amazon Pay, with exclusive premium discounts for Prime members
This expansion reflects the growing trend of digital distribution in the insurance sector, enabling customers to complete the purchase in minutes while enjoying convenient, paperless access and seamless payments through Amazon Pay.
