Creme of Nature has unveiled its latest innovation in scalp care, teaming up with actress and television host Keke Palmer to introduce new Scalp Relief Wipes. Keke Palmer, who took on the role of Chief Brand Officer last year, has played an active part in bringing these wipes to the market. Her own experiences with protective hairstyles inspired her involvement, as she understood the challenge of maintaining scalp freshness between wash days. Palmer expressed excitement about the product, saying it is something she wished she had as a child and is proud to share with others now.
The Scalp Relief Wipes are part of the brand’s popular Argan Oil from Morocco line. Designed to refresh the scalp with or without traditional washing, these wipes aim to soothe itchiness caused by dryness. They contain moisturizing ingredients, such as aloe vera and witch hazel, to gently lift away dirt, sweat, and product buildup. The wipes require no water, making them ideal for people on-the-go or those wanting to extend the life of their styles, especially those who wear protective hairdos.
Chandra Coleman, Senior Vice President of Marketing for Hair brands at Revlon, emphasized that these wipes address a common issue—keeping the scalp clean and comfortable while maintaining hairstyles between washes. According to Coleman, the wipes not only help clients maintain healthy scalps but also boost their confidence by keeping their styles fresh for longer.
Priced at $10.99, the Scalp Relief Wipes come in resealable packs and are now available on Amazon and in local beauty supply stores. The product will debut at Target in February and Walmart in March, making it easy for customers to find nationwide.
Creme of Nature, a brand started in 1976 in Chicago, remains well-known for its range of hair care and styling products crafted for textured, coily, curly, and wavy hair. With the release of the new Scalp Relief Wipes, the company continues its tradition of creating practical hair solutions for its community while celebrating the beauty and variety of textured hair.
