During the Super Bowl, Hims & Hers released a striking advertisement that drew attention to the growing gap between wealthy and average Americans in accessing health care services, including hair restoration treatments. The flashy commercial with the tagline “Rich people live longer” featured characters representing affluent, health-focused individuals, making a pointed comment about how advanced medical treatments seem reserved for the elite. The ad’s visuals referenced popular figures known for their longevity pursuits and luxurious lifestyles, underscoring the perception that premium healthcare—including treatments for weight loss and hair restoration—is a privilege for the few.
Dan Kenger, Chief Design Officer at Hims & Hers, explained that the actors in the commercial represented an exclusive, intimidating culture in health care services. The campaign aimed to show how Hims & Hers can offer everyday people access to treatments usually associated with wealthy clients. By marketing themselves as a provider of solutions like hair restoration, Hims & Hers highlights the demand for affordable and accessible options for the general population.
The campaign also sheds light on a broader reality: the American health care system is divided. There are those who can easily pay for the latest treatments, and there are those who struggle with limited access and high costs. According to recent research, over 70% of Americans worry about health care expenses. The commercial suggests that companies like Hims & Hers are trying to fill this gap, offering services through telehealth that make these treatments, like hair restoration, more reachable.
The influence of this campaign reaches beyond the United States. In countries like Canada, the UK, and Australia, people face similar frustrations around rising costs and limited public health resources. As a result, there is a growing interest in private and telehealth options, reflecting international trends toward more accessible and personalized health care, including services related to personal appearance and hair loss.
The Super Bowl commercial may signal bigger changes ahead for telehealth and the commercial hair restoration industry. As more people become aware of these options, enrollment in telehealth platforms could rise sharply. However, with this growth comes increased oversight, and there are signs of tighter rules for some telehealth medications and treatments. Companies promising wider access to advanced care face challenges ensuring equity, especially for people who cannot afford private services. The Hims & Hers ad brings these tensions to the forefront, suggesting that while modern treatments like hair restoration are becoming more common, true equality in access is still a work in progress.
