Tottenham Hotspur, known for their daring high-line under manager Ange Postecoglou last season, are now turning heads for a very different reason — hairlines.
The Premier League club has partnered with Turkish hair clinic Elithair as their official hair treatment partner, in what has been described as “a mission to inspire self-confidence.” The deal marks a first-of-its-kind collaboration between a football club and a global hair transplant provider.
Elithair, headquartered in Istanbul with clinics in the UK, Germany, and Dubai, claims to be the world’s largest hair transplant clinic. The clinic has treated several high-profile footballers, including former Portuguese winger Ricardo Quaresma.
Although no Tottenham players directly promoted the partnership, a 60-second advert featuring a Spurs fan introduced the collaboration. However, several past and present players are believed to have undergone hair transplant treatments. Current midfielder James Maddison is thought to be among them, while former midfielders Christian Eriksen and Andros Townsend have also appeared with noticeably fuller hair in recent years. Club legend Harry Kane has similarly been rumored to have opted for the procedure.
Dr. Abdulaziz Balwi, co-founder and medical director of Elithair, said the partnership reflects the clinic’s international reputation: “Partnering with an iconic Premier League club like Tottenham Hotspur is a monumental step for Elithair. It demonstrates the trust and authority we have built through our world-class expertise and international facilities. This collaboration allows us to bring the same level of commitment and excellence seen at a Premier League level to every patient in the UK.”
Tottenham’s chief revenue officer Ryan Norys added: “We are proud to partner with Elithair, a brand that has demonstrated undisputed global leadership in its field. We could not have chosen a better partner to engage our fanbase through a mission to inspire self-confidence and offer globally recognised clinical treatment practices.”
The deal’s announcement comes amid growing awareness of hair transplant procedures among footballers. Wayne Rooney openly discussed his hair transplant on social media, while former Arsenal defender Rob Holding now sports a full head of hair despite balding in his 20s. Antonio Conte, Tottenham’s former manager, also famously retained a thick head of hair long after his playing days ended.
Fans will soon notice Elithair’s branding prominently displayed around Tottenham Hotspur Stadium, marking the unique partnership between football and hair restoration on a high-profile stage.
