Rolls-Royce has revealed a new ultra-luxury electric convertible, a highly limited production model that highlights the marque’s gradual transition toward full electrification while maintaining its focus on exclusivity and bespoke craftsmanship.
Unveiled on Tuesday, the new two-seater will be restricted to just 100 units worldwide and will not be offered through conventional sales channels. Instead, allocation will be handled via an invitation-only process reserved for a select group of existing and prospective clients.
Each vehicle will be extensively customised, with buyers working directly with Rolls-Royce designers and craftspeople to personalise nearly every element of the car. The company said the programme reflects its long-standing philosophy of “Bespoke” commissioning, which remains central to its identity in the ultra-luxury segment.
Julian Jenkins, director of sales and brand at Rolls-Royce, emphasised the depth of personalisation available, noting that customers can choose from more than 44,000 exterior paint colours. He said demand for individuality continues to drive strong engagement with the brand’s bespoke division.
While pricing has not been officially disclosed, Rolls-Royce indicated the model will sit at the very top of its portfolio, positioned between highly complex bespoke commissions and flagship vehicles that can reach several million pounds. The company’s pricing approach reinforces its position at the uppermost tier of the global luxury automotive market.
The announcement comes amid a slight downturn in overall deliveries. Rolls-Royce sold 5,664 vehicles in its most recent financial year, a 6% decline compared with its record performance in 2023. Despite the drop, the company described the period as its fourth strongest year on record, citing continued resilience in demand for ultra-luxury products.
Bespoke commissions remain a key growth engine for the brand. Jenkins said the company has seen increasing momentum in its customisation business, with clients prioritising unique, one-off vehicles. Rolls-Royce views this trend as a buffer against broader volatility in the luxury goods sector.
The 100 customers for the new convertible have already been identified, with deliveries expected to begin in 2028. Buyers are expected to be concentrated in the United Kingdom, Europe, the United States, and the Middle East. The model will not be sold in China, as it does not comply with local electric vehicle efficiency regulations.
Internally codenamed “Project Nightingale,” the pastel blue convertible draws design inspiration from Rolls-Royce’s experimental high-speed “EX” concept vehicles of the 1920s. While the company has not released technical specifications such as range or performance figures, it confirmed the model forms part of its expanding electric vehicle portfolio.
The launch marks Rolls-Royce’s second fully electric production model following the Spectre, underscoring the company’s strategy to embrace electrification while preserving its identity as a manufacturer of highly exclusive, handcrafted luxury automobiles.
