Rolls-Royce has introduced a new ultra-luxury electric convertible, offering a limited-production model that underscores the brand’s measured shift toward full electrification. Revealed on Tuesday, the vehicle will not be widely available, instead reserved for a select group of clients through an invitation-only process.
Production of the new model will be capped at just 100 units globally. Each car will be highly personalised, with customers working directly alongside Rolls-Royce designers and craftspeople to tailor nearly every aspect of the vehicle. The company said the program reflects its longstanding emphasis on bespoke craftsmanship and exclusivity.
Julian Jenkins, Rolls-Royce director of sales and brand, highlighted the extensive level of customization available. He noted that clients can choose from more than 44,000 exterior colour options, illustrating the brand’s focus on individuality. The bespoke approach, he added, continues to resonate strongly with Rolls-Royce’s clientele.
Although pricing details were not disclosed, Rolls-Royce indicated that the convertible will sit among its most exclusive offerings, positioned between highly complex bespoke commissions and other top-tier models that can reach several million pounds. The pricing strategy reinforces its status at the uppermost end of the luxury automotive market.
The announcement comes as Rolls-Royce navigates a slight dip in sales. The company delivered 5,664 vehicles in its most recent financial year, a 6% decline from its record performance in 2023. Despite the decrease, executives described the period as the fourth strongest year in the brand’s history, pointing to sustained demand for ultra-luxury vehicles.
Demand for bespoke models remains a key growth driver. Jenkins said the company has seen increasing momentum in its customisation division, with clients seeking unique, highly personalised commissions. Rolls-Royce believes this trend has helped cushion the impact of broader fluctuations in the luxury goods sector.
The automaker has already identified the 100 customers who will be offered the new convertible, with deliveries scheduled to begin in 2028. Buyers are expected to come primarily from the United Kingdom, Europe, the United States, and the Middle East. The model will not be sold in China, where it does not meet local electric vehicle efficiency regulations.
Internally known as “Project Nightingale,” the two-seater features a pastel blue finish and a streamlined design inspired by Rolls-Royce’s experimental high-speed “EX” models from the 1920s. While technical specifications such as driving range have not been disclosed, the vehicle forms part of the brand’s expanding electric lineup.
The launch represents Rolls-Royce’s second fully electric model, following the introduction of the Spectre. It signals the company’s continued commitment to electrification while preserving its identity as a manufacturer of highly exclusive, handcrafted luxury automobiles.
