Hyundai Pharm announced on February 4 that it has released a new television commercial for “Minoxyl Foam 5% Aerosol,” the foam-based product of its long-standing hair loss treatment brand, Minoxyl, which has been on the market for 39 years.
Following the AI-produced campaign for “Minoxyl Solution 5%” launched last month, this latest commercial also utilizes artificial intelligence technology. The ad emphasizes the product’s foam formulation using the tagline “New Foam,” highlighting its ease of application and convenience for daily use.
Minoxyl Foam 5% Aerosol is an externally applied aerosol foam containing 5% minoxidil, an FDA-approved ingredient for hair loss. Introduced last year, it is specifically designed for the domestic market seeking foam-type hair loss solutions.
The product’s key benefits include reduced run-off and stickiness during application, rapid absorption, and minimal scalp residue. Hyundai Pharm is particularly focusing on men in their 20s and 30s, who lead active lifestyles and prioritize convenient hair care solutions.
Through this campaign, Hyundai Pharm aims to visually and intuitively communicate the product’s convenience and unique foam experience, while increasing brand awareness among its primary target audience.
A Hyundai Pharm spokesperson stated, “This commercial effectively conveys the convenience and differentiated user experience of the foam-type formulation. We anticipate it will resonate strongly with men in their 20s and 30s who are looking for a practical, everyday hair loss treatment.”
Hyundai Pharm offers a diverse lineup to address varying hair loss concerns, including Complex Minoxyl Solution 5%, Minoxyl Solution 5%, Minoxyl Gel 5%, Minoxyl Solution 3% (for female-pattern hair loss), and Minoxyl S Capsules, all available at pharmacies nationwide.
