Red light therapy is shining bright in the beauty and wellness world. Promising to reduce inflammation, minimize acne and wrinkles, and boost collagen production, the therapy has rapidly moved from clinical settings to at-home routines. Today, saunas, fitness studios, and facial clinics offer red light sessions, while LED wands, masks, and even baseball caps with built-in LED lights have become coveted beauty accessories.
Brands like CurrentBody, Shark, Solawave, Vym, Monastery, and FAQ have popularized devices that allow consumers to incorporate red light therapy into their daily routines. Social media has accelerated the trend, with glowing red-light selfies shared by celebrities and influencers such as Kourtney Kardashian and Bethenny Frankel. According to TikTok, searches for “red light therapy” surged 123% over the past four months.
“The cultural and social aspect has had a huge impact on how red light has saturated skincare,” said Suzanne Scott, global beauty director at PR and strategy firm Seen Group. “Platforms like TikTok, Instagram, and YouTube have turned red light therapy into a staple of evening routines, GRWM content, and even lifestyle videos.”
Industry experts note that consumer interest in red light therapy extends beyond aesthetics. Many view it as part of a broader investment in holistic health and longevity. “People are moving away from chemical-based products and seeking treatments that support natural healing,” said Philippa Harvey, head of holistic health at SHA Wellness Clinic.
The global light therapy market reflects this rising interest. Valued at $521.1 million in 2021, it is projected to reach $802.7 million by 2031, according to Allied Market Research. While Gen Z and millennials are driving demand for tech-infused health and beauty tools, specialists say red light therapy appeals across age groups. Devices can cost over $1,000, and spa treatments add additional expense, yet many consumers consider it a worthwhile investment in wellness.
Beauty companies are racing to capitalize on the trend. CurrentBody offers red light devices for the face, hair, neck, hands, and décolletage, while L’Oréal Group is set to launch its first red light tools next year. Danielle Lessing, chief roadmap and innovation officer at Shark, emphasized that daily use has transformed red light masks into more than a fleeting trend. “Consumers are committing time to their skincare and wellness routines, making this a sustained investment rather than a fad,” she said.
The at-home convenience factor has further fueled the trend. Laurence Newman, CEO and co-founder of The Beauty Tech Group, said, “Red light therapy has grown as customers seek non-invasive treatments that work beneath the surface, avoiding surgery.” The therapy has also gained visibility in pop culture; CurrentBody’s LED Light Therapy Mask appeared in the opening scene of season two of Emily in Paris. Sales for CurrentBody’s devices have tripled, from £31.8 million in 2022 to £91.2 million in 2024.
Luxury brands are also entering the market. British med-tech company Lyma offers some of the most expensive red light devices, with the Lyma Laser priced at £1,999 and the Laser Pro at £4,995. In 2025, Lyma reported £36 million in revenue and launched the Laser Pro in the U.S., generating a 16,000-person waitlist valued at over $100 million. Endorsed by celebrities including Sabrina Carpenter, Martha Stewart, Bobbi Brown, and Miranda Kerr, the devices promise to reduce wrinkles, pigmentation, and scars in 30 days.
As consumers increasingly blend technology, wellness, and beauty, red light therapy is emerging as a mainstream solution, promising both cosmetic and holistic benefits.
