Thinning hair and excessive shedding can be deeply distressing for many women, particularly when triggered by stress, pregnancy or ageing. According to NHS estimates, around 40 per cent of women will experience hair thinning by the age of 50, with the likelihood increasing as they grow older.
While there is no instant cure for hair loss, a range of over-the-counter serums claim to support thicker, softer and fuller-looking hair with consistent use. Among the most talked-about is Champo’s Pitta Hair Growth Serum, which has been developed specifically for people with fine hair experiencing thinning or hair loss.
The 50ml bottle of Pitta Growth Serum is currently reduced by more than €15, bringing the price down to €58 from €73.33. A smaller 30ml version is also available for €44. The lightweight, non-greasy formula is clinically proven to help reduce hair loss and shedding. It contains creatine, caffeine and a blend of anti-hair loss and anti-dandruff actives designed to boost volume at the roots while stimulating the scalp to encourage fuller, stronger hair.
Suitable for all scalp and hair types — including coloured and chemically treated hair — the serum is recommended for daily use. Champo says users may begin to see visible improvements in hair thickness, fullness and reduced fallout within 12 weeks, although continued use is advised for long-term results, according to Belfast Live.
The product has built a strong reputation, with the brand claiming a bottle is sold every 30 seconds. It has also received industry recognition, including Marie Claire’s Best Hair Oil award in 2021 and an Indy Best Buy accolade from The Independent in the same year.
Other options on the market include NIOXIN’s Anti-Hair Loss Serum for Thinning Hair, priced at €51.98 and backed by more than 840 five-star reviews. Its formula aims to reduce breakage and restore the look and feel of strength to brittle hair. Ingredients such as caffeine, lauric acid, niacinamide and SANDALORE™ work to nourish and protect the scalp, helping to create optimal conditions for healthy-looking hair growth.
For shoppers seeking a more budget-friendly alternative, Grow Gorgeous Hair Growth Serum Intense is currently available for €15, reduced from €50.
The Pitta Growth Serum holds an overall rating of 4.6 out of five stars, based on more than 1,755 customer reviews. Many users have reported noticeable improvements. One customer wrote: “I’ve only been using this three days and I’ve already noticed a difference. After a year of bleaching my hair and trying Olaplex, this is by far the best product that has made a difference. My hair feels so much stronger and healthier, and it doesn’t affect styling results. Love it.”
Another reviewer shared: “I’m 71 and developed heart problems a few years ago. I suddenly realised I was losing clumps of hair and had bald patches in my previously thick hair. I started using Pitta Growth Serum about four months ago and for the first time in years my hair loss is normal and I seem to have new hair growing, slowly. My hair looks fuller and healthier. I’m so relieved to have found something that helps.”
A third user described it as a “miracle hair growth serum,” adding: “I can’t believe how much better my hair looks now compared to a few months ago. It’s thicker, softer and healthier, with re-growth around the front hairline and temples.”
However, not all feedback has been uniformly positive. One reviewer gave the product three stars, saying they had not yet seen new growth despite using two bottles, although they noted reduced shedding. Another awarded two stars after 90 days of use, stating they had not noticed any improvement in thickness and would not repurchase.
Despite mixed experiences, many customers continue to praise the serum’s results. One satisfied user said: “As someone who was getting really down about hair thinning and hair loss, I’m so pleased I gave this serum a go. I can’t believe the difference it’s made in just a few months.”
