Mad Hippie, the clean skincare brand celebrated for its natural and effective formulations, is kicking off the new year with two exciting product launches: the Brightening Gel Moisturizer and the AHA + BHA Milk Serum. The new additions aim to address common winter skin concerns, including dryness, dullness, and uneven tone.
“Whether you struggle with really dry skin in the winter or notice that your complexion loses its glow during colder months, these launches are designed to help you combat those skincare challenges,” said Co-Founder Sam Stewart. “Our goal is to give every skin type a healthy, radiant look, even during the harshest months of the year.”
The AHA + BHA Milk Serum, priced at $25.99, is a lightweight, silky liquid exfoliant formulated to smooth and brighten the complexion. The serum combines glycolic acid to revitalize dull skin, salicylic acid to unclog pores and reduce buildup, and hydrating ingredients such as polyglutamic acid, hyaluronic acid, ceramides, and squalane to strengthen the skin barrier and maintain moisture.
Meanwhile, the Brightening Gel Moisturizer ($29.99) is an oil-free, hydrating gel that restores moisture while visibly improving dull or uneven skin. Its formula includes niacinamide to soothe irritation, betaine to reinforce the skin barrier, hyaluronic acid to smooth fine lines and wrinkles, and ethyl ascorbic acid for brightening and antioxidant support.
Both products reflect Mad Hippie’s commitment to “clean” skincare, prioritizing effective ingredients while avoiding harsh chemicals. With their focus on hydration, brightening, and barrier support, the new releases are tailored for individuals looking to maintain healthy skin through the winter months and beyond.
The AHA + BHA Milk Serum and Brightening Gel Moisturizer are now available on MadHippie.com and will arrive online at Ulta in February. With these launches, Mad Hippie continues to expand its portfolio, giving consumers accessible, science-backed solutions for radiant, healthy skin.
