Hair thinning and excessive shedding remain a common and often distressing issue for women, particularly as they age. According to NHS estimates, around 40% of women experience noticeable hair thinning by the age of 50, with prevalence increasing later in life. Factors such as stress, pregnancy and ageing are frequently cited contributors.
While there is no instant fix for hair loss, a growing market of over-the-counter serums claims to support thicker, fuller-looking hair with consistent use. One such product, Champo’s Pitta Hair Growth Serum, has drawn renewed attention after a recent price reduction.
The 50ml bottle of Pitta Growth Serum is currently discounted by more than £11, bringing the price down to £45 from £56.67. A smaller 30ml version is also available for £34. The product is formulated specifically for fine hair prone to thinning or shedding.
According to Champo, the non-greasy, lightweight serum is clinically proven to reduce hair loss and shedding. Its formula combines creatine, caffeine and anti-hair-loss and anti-dandruff actives, designed to add volume at the roots while stimulating the scalp to support stronger, fuller hair. The serum is suitable for all scalp and hair types, including coloured and chemically treated hair.
The brand advises that visible improvements in hair thickness, fullness and reduced fallout may be seen within 12 weeks of daily use, though ongoing application is recommended for longer-term results. The product has gained widespread popularity, with Champo claiming that one bottle is sold every 30 seconds.
Pitta Growth Serum has also received industry recognition, including being named Marie Claire’s Best Hair Oil in 2021 and earning an IndyBest Buy accolade from The Independent the same year. It currently holds an average rating of 4.6 out of five stars, based on more than 1,700 customer reviews.
Customer feedback highlights mixed but largely positive experiences. Some users report noticing improvements within days, citing stronger-feeling hair and reduced shedding. Others describe fuller-looking hair and gradual regrowth after several months of use, particularly around thinning areas such as the hairline and temples.
However, not all reviewers report dramatic results. Some customers say they have yet to see new growth despite extended use, while others feel the product did not deliver noticeable improvements relative to its price. These mixed outcomes reflect the variability of hair loss treatments, which can differ significantly depending on individual factors.
For shoppers exploring alternatives, other hair growth serums on the market include UKLASH Hair Growth Serum, priced at £40 and backed by hundreds of five-star reviews, as well as Wild Science Lab’s Growth Recipe Density Booster at £25 from Boots. More budget-friendly options, such as Grow Gorgeous Hair Density Serum Intense, are also available at discounted prices.
As interest in hair health continues to grow, products like Champo’s Pitta Hair Growth Serum are gaining traction among women seeking non-invasive, at-home solutions—though experts and consumers alike emphasise the importance of patience and realistic expectations.
