Black men have long faced unique challenges in skin, hair, and grooming care that mainstream beauty brands often overlook. Despite spending billions on grooming products—in 2023 alone, Black consumers spent $9.4 billion, with projections reaching $10.2 billion in 2024—nearly half of Black men report feeling underrepresented in cosmetic products designed specifically for them. Fortunately, several Black-owned and Black-founded brands are filling this gap by offering tailored solutions to common concerns such as razor bumps, hyperpigmentation, textured hair, and sensitive skin. Below are seven standout brands that are transforming men’s grooming.
Bevel: Expert Shaving and Skin Care for Coarse Hair
Founded by Tristan Walker in 2013, Bevel specializes in shaving systems and grooming products tailored to men with coarse or curly hair and melanin-rich skin. Their focus on reducing razor bumps and irritation has expanded into hair, body, and skin care, making Bevel a leader in addressing common grooming challenges faced by Black men.
Frederick Benjamin Grooming: Clean Ingredients for Textured Hair
Michael James created Frederick Benjamin Grooming to provide natural grooming and haircare products designed for men of color. The brand’s collection includes shaving essentials, beard care, hair styling products, and scalp treatments that target dry scalp, coarse hair, and razor bumps. Based in New York City, Frederick Benjamin Grooming offers clean-ingredient products both online and in retail stores, catering to men seeking effective, irritation-free options.
H.I.M-istry Naturals: Organic Care for Skin and Beard Health
H.I.M-istry Naturals, founded by Darnell Henderson, delivers natural and organic grooming products aimed at men with textured skin and hair. Their product line addresses acne, dryness, early signs of aging, razor burn, and ingrown hairs. Originally launched as a spa in South Florida, the brand now has significant retail partnerships nationwide, including Nordstrom, helping to expand access to natural grooming solutions.
Tracaris: Redefining Masculinity with Luxury Skincare
New York-based Tracaris focuses on redefining masculinity and beauty for Black men through luxury skincare products such as Hydrating Radiance Serum and Botanical Rose Toner. Designed for all skin types—especially melanin-rich skin—the brand protects against environmental damage and promotes healthy, glowing skin. Tracaris products are available online and in select boutiques.
BLK/OPL Men’s Grooming Collection: Specialized Care for Melanin-Rich Skin
Expanding from their popular women’s line, BLK/OPL launched a men’s grooming collection in 2025 designed to combat razor bumps and provide post-shave hydration specifically for melanin-rich skin. This collection is available through BLK/OPL’s channels and is expected to enter broader retail outlets, filling a long-standing void in men’s grooming products crafted for Black men.
Epilogic: Skincare to Combat Hyperpigmentation and Sensitivity
Developed by Dr. Chaneve Jeanniton, Epilogic offers skincare products that address hyperpigmentation, sensitivity, and irritation common among Black and brown skin types. Based in Brooklyn, New York, Epilogic avoids harsh additives and provides effective care for diverse skin needs, available primarily online.
Scotch Porter: Clean Ingredients for Beard and Body Care
Since its founding in 2015 by Calvin Quallis, Scotch Porter has provided clean-ingredient beard, hair, face, and body care products designed specifically for men of color. The brand promotes not only grooming essentials but also wellness and self-care, encouraging men to embrace their grooming routines holistically.
The Future of Men’s Grooming
As awareness grows around the unique grooming needs of Black men, these seven brands are leading the charge to provide effective, safe, and culturally relevant products. Their commitment to quality, representation, and education continues to push the beauty industry toward greater inclusivity and innovation.
Explore More
For more information, visit these brands’ official websites and social media platforms to discover products that cater specifically to men’s grooming needs.
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